For Naturals w/Love was founded by Milu after becoming tired of being a slave to creamy crack, wigs and periods of constant and severe breakage. After thinking long and hard she decided to embark on her natural hair journey.

Disappointed by products found on the market. She began researching and experimenting with natural ingredients that delivers long lasting moisture and hydration. After countless combinations she noticed for the first time in years her hair was no longer dry, brittle or constantly breaking. Instead hair was flourishing! It was soft, supple and bra strap length.

She began giving products to family friends and coworkers and For Naturals W/Love was born.