For Naturals w/Love was founded by Milu after being disappointed by products she found on the market. She grew tired of being a slave to salons, creamy crack, and wigs which caused periods of constant and severe breakage. This caused her to reevaluate what she wanted and decided to embark on her natural hair journey.
She began researching and experimenting with natural ingredients to create products that deliver long lasting moisture and hydration. After countless combinations she noticed for the first time in years her hair was no longer dry, brittle or constantly breaking. Instead her hair was soft, supple and bra strap length.
Milu began giving products to family friends and coworkers to perfect the process. Months of dedication led to the birth of For Naturals W/Love.